Smallholder farmers can't afford modern machinery — productivity stays low and costs stay high. Meanwhile, equipment owners have tractors and implements sitting idle for months. Toya is the organised, technology-enabled bridge between them.
Toya stitches together three groups that need each other — and adds the layer of technology and verification that makes every transaction reliable.
Smallholder and mid-sized farmers who need the right machinery and the right operator, on the right day, at a price that makes sense.
Tractor owners, implement owners and operators who want their assets earning consistently — not gathering dust between seasons.
The technology, verification and operations that match the two sides, track the work and make sure every booking is honoured end to end.
Pick a tractor plus the implement, set the task and the duration — in the app, over the phone, or with a field coordinator.
Our network finds the nearest verified operator and the right machine — without you negotiating in the dark.
Start, progress and completion are tracked and verified so what's promised on screen is what happens in the field.
You pay for the work that was actually done — no inflated estimates, no surprises at the end.
Company-managed hubs in high-demand areas, with equipment and trained operators stationed ready to deploy.
Equipment on fixed-rental contracts so availability and pricing stay predictable through the season.
Strategically stationed providers that let us enter new regions quickly without waiting for full hub build-out.
Toya is building the technology infrastructure for Indian agriculture. The equipment marketplace gives us the trust, the data and the farmer relationships that everything else stands on — something a purely-digital new entrant cannot replicate quickly.
“Six years of ground-level operating experience — in real villages, with real farmers — that a purely-digital new entrant cannot replicate quickly.”On the ground since 2019 · Gujarat, India
Three pillars guide where we're taking Indian farming — sustainable, connected, and precise.
Sustainable, lower-cost electric farming — cutting fuel costs and field-side emissions.
Sensors in the soil, on the equipment and across the field — real-time data on moisture, soil health and crop conditions.
Data plus AI to target water, fertiliser and pesticide exactly where they're needed — less waste, higher yield.
Shared, on-demand machinery means no capex burden on the farmer.
Lower input cost and better output mean more left in the farmer's pocket.
Right machine, right time — fields are worked faster and better.
Every booking adds to a richer picture of how Indian farms actually run.
EV equipment, precision inputs, lower waste — better for soil and climate.
Farmers, providers, operators and partners on one trusted platform.
Real video testimonials from farmers in our network — coming soon.
Book machinery for your farm, or put your equipment to work on ours. Either way — get started with Toya.
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